Konferenzbeitrag

Strategy scenario selection in the competition of mobile ecosystems

Competition in the mobile market is centered on platforms, or operating systems, for smartphones. The current competition and market structure of the global mobile market has shifted to a competition among ecosystems that utilize the same mobile operating systems of the platform operators. This paper aims to answer those questions. The direction of competition in the smartphone industry is traced. This study tries to list the selectable strategy options for each major ecosystem. Then the strategy options for each ecosystem are tested in terms of their desirability from the viewpoint of industry experts. Finally, this study tries to put the puzzle together based on the most desirable strategy options for each ecosystem.

Sprache
Englisch

Erschienen in
Series: 24th European Regional Conference of the International Telecommunications Society (ITS): "Technology, Investment and Uncertainty", Florence, Italy, 20th-23rd October, 2013

Klassifikation
Wirtschaft

Ereignis
Geistige Schöpfung
(wer)
Lee, Hyun Joo
Kim, Jin Ki
Ereignis
Veröffentlichung
(wer)
International Telecommunications Society (ITS)
(wo)
Calgary
(wann)
2013

Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Konferenzbeitrag

Beteiligte

  • Lee, Hyun Joo
  • Kim, Jin Ki
  • International Telecommunications Society (ITS)

Entstanden

  • 2013

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