Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Köln, Universität zu Köln, Dissertation, 2017
- Classification
-
Management
- Event
-
Veröffentlichung
- (where)
-
Köln
- (who)
-
Universitäts- und Stadtbibliothek Köln
- (when)
-
2017
- Creator
- Contributor
-
Reinartz, Werner
- URN
-
urn:nbn:de:hbz:38-80814
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:53 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Ptok, Annette
- Reinartz, Werner
- Universitäts- und Stadtbibliothek Köln
Time of origin
- 2017
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