Artikel
Retailing strategy: The need for revision of the traditional orientation
The central theme of this article is that the traditional orientation to retailing strategy seems inadequate to cope with changing environmental realities of especially the past decade. The traditional concept of retailing strategy is analysed, and the general marketing strategy nature thereof is indicated. The difference between enterprise and marketing strategy is highlighted, and the nature and importance of a broadened enterprise strategy emphasis are stressed. The latter approach incorporates three hierarchial levels of strategy orientation, which lead to appropriate decisions regarding the character, scope and mission of a retail enterprise's activities.
- Sprache
-
Englisch
- Erschienen in
-
Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 14 ; Year: 1983 ; Issue: 4 ; Pages: 161-165 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Leibold, M.
- Ereignis
-
Veröffentlichung
- (wer)
-
African Online Scientific Information Systems (AOSIS)
- (wo)
-
Cape Town
- (wann)
-
1983
- DOI
-
doi:10.4102/sajbm.v14i4.1161
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Leibold, M.
- African Online Scientific Information Systems (AOSIS)
Entstanden
- 1983
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