Artikel
Analysis of heterogeneity in the preferences of wine consumption
The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically and in small amounts, even among traditional wine-producing countries. However, until now these strategies have been designed considering these segments as homogeneous groups, when in fact they are not. In this paper, several discrete choice models are used to incorporate the unobserved heterogeneity present in individuals' decisions, such as mixed or latent class models, with the aim of identify the socio-demographics profiles of individuals who consume a certain amount of wine per week. The results highlights the superiority of these models and the variability individuals' characteristics due to heterogeneity.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Wine Economics and Policy ; ISSN: 2212-9774 ; Volume: 8 ; Year: 2019 ; Issue: 1 ; Pages: 69-80
- Klassifikation
-
Wirtschaft
- Thema
-
Preferences
Wine
Heterogeneity
Latent class
Mixed logit
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Rodríguez Donate, María Carolina
Romero Rodríguez, Margarita Esther
Cano Fernández, Víctor Javier
Pérez, Gines Guirao
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier
- (wo)
-
Amsterdam
- (wann)
-
2019
- DOI
-
doi:10.1016/j.wep.2019.02.006
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Rodríguez Donate, María Carolina
- Romero Rodríguez, Margarita Esther
- Cano Fernández, Víctor Javier
- Pérez, Gines Guirao
- Elsevier
Entstanden
- 2019
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