The influence of sustainability communication on the purchase decision : the case of specialist tour operators for educational tours
- Alternative title
-
Der Einfluss der Nachhaltigkeitskommunikation auf die Kaufentscheidung : eine Analyse deutscher Studienreiseveranstalter
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Lüneburg, Leuphana Universität Lüneburg, Dissertation, 2019
- Classification
-
Wirtschaft
- Keyword
-
Werbung
Produktgestaltung
Ökotourismus
Sanfter Tourismus
Tourismusindustrie
Nachhaltigkeit ; Konsumentenverhalten ; Reiseveranstalter ; Produktmarketing ; Werbewirkung
Deutschland
- Event
-
Veröffentlichung
- (where)
-
Lüneburg
- (who)
-
Universitätsbibliothek der Leuphana Universität Lüneburg
- (when)
-
2019
- Creator
-
Tölkes, Christina
- Contributor
- URN
-
urn:nbn:de:gbv:luen4-opus-145424
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:44 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Tölkes, Christina
- Kreilkamp, Edgar
- Universitätsbibliothek der Leuphana Universität Lüneburg
Time of origin
- 2019
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