Social media content for business and user engagement on Facebook
Abstract: Facebook is regularly used by businesses to present themselves to users and communicate with them. most users act passivily by simply reading and viewing a company's official homepage. Few followers adopt a more active role, such as commenting and interacting with each other and with the company, fewer still are reactive and proactive, becoming co-creators of content. This study examines the type of content entered by businesses to stimulate user engagement, and how participation and activism is stimulated, through the creation of appropriate indexes. The results obtained uncover previously overlooked aspects of conversation and content setting, to encourage user engagement
- Weitere Titel
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Contenu des médias sociaux d’entreprise et engagement des utilisateurs sur Facebook
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
-
Veröffentlichungsversion
begutachtet (peer reviewed)
In: ESSACHESS - Journal for Communication Studies ; 11 (2018) 1 ; 49-73
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wann)
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2018
- Urheber
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Mazza, Barbara
Palermo, Alessandra
- URN
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urn:nbn:de:0168-ssoar-58503-7
- Rechteinformation
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Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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25.03.2025, 13:51 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Mazza, Barbara
- Palermo, Alessandra
Entstanden
- 2018
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