Journal article | Zeitschriftenartikel
Social media content for business and user engagement on Facebook
Facebook is regularly used by businesses to present themselves to users and communicate with them. most users act passivily by simply reading and viewing a company's official homepage. Few followers adopt a more active role, such as commenting and interacting with each other and with the company, fewer still are reactive and proactive, becoming co-creators of content. This study examines the type of content entered by businesses to stimulate user engagement, and how participation and activism is stimulated, through the creation of appropriate indexes. The results obtained uncover previously overlooked aspects of conversation and content setting, to encourage user engagement.
- Weitere Titel
-
Contenu des médias sociaux d’entreprise et engagement des utilisateurs sur Facebook
- ISSN
-
1775-352X
- Umfang
-
Seite(n): 49-73
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Erschienen in
-
ESSACHESS - Journal for Communication Studies, 11(1)
- Thema
-
Publizistische Medien, Journalismus,Verlagswesen
interaktive, elektronische Medien
Marketing
Interaktion
Unternehmen
Benutzer
Soziale Medien
Facebook
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Mazza, Barbara
Palermo, Alessandra
- Ereignis
-
Veröffentlichung
- (wo)
-
Frankreich
- (wann)
-
2018
- URN
-
urn:nbn:de:0168-ssoar-58503-7
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:26 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Zeitschriftenartikel
Beteiligte
- Mazza, Barbara
- Palermo, Alessandra
Entstanden
- 2018
Ähnliche Objekte (12)
Social media content for business and user engagement on Facebook
The effect of democratic media quality on user engagement on Social Media: An Analysis of the contents of five Swiss news media outlets on Facebook
Does social media enhance party responsiveness? : How user engagement shapes parties' issue attention on Facebook
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook
Enhancing engagement - understanding the engagement drivers of social media content
User engagement in corporate Facebook communities
User engagement in social media : an individual-level perspective
Social media : fundamentals, models, and ranking of user-generated content
Facebook users' engagement and perceived life satisfaction
Query-independent ranking for user-generated content : a method to compare user-generated content across social media platforms
Social Freezing & Facebook
Facebook Social Games
Social media content for business and user engagement on Facebook
The effect of democratic media quality on user engagement on Social Media: An Analysis of the contents of five Swiss news media outlets on Facebook
Does social media enhance party responsiveness? : How user engagement shapes parties' issue attention on Facebook
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook
Enhancing engagement - understanding the engagement drivers of social media content
User engagement in corporate Facebook communities
User engagement in social media : an individual-level perspective
Social media : fundamentals, models, and ranking of user-generated content
Facebook users' engagement and perceived life satisfaction
Query-independent ranking for user-generated content : a method to compare user-generated content across social media platforms
Social Freezing & Facebook
Facebook Social Games
Social media content for business and user engagement on Facebook
The effect of democratic media quality on user engagement on Social Media: An Analysis of the contents of five Swiss news media outlets on Facebook
Does social media enhance party responsiveness? : How user engagement shapes parties' issue attention on Facebook
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook
Enhancing engagement - understanding the engagement drivers of social media content
User engagement in corporate Facebook communities
User engagement in social media : an individual-level perspective
Social media : fundamentals, models, and ranking of user-generated content
Facebook users' engagement and perceived life satisfaction
Query-independent ranking for user-generated content : a method to compare user-generated content across social media platforms
Social Freezing & Facebook