Reflexões sobre a cultura da imagem e o imaginário feminino na publicidade

Journal article | Zeitschriftenartikel

This paper reflects the building practices over idealization of the female image from the advertising. The analysis showed female bodies erotic themed and disciplined, who sell an ideal standard of beauty, which is distinct and distant from the diversity of Brazilian women. The analysis showed a female body erotizados and disciplined, who sell a standard ideal of beauty and far from the diversity of Brazilian women; On the other hand also showed that women nowadays experience paradoxes once you have to abort/sacrifice at a given time to be a desired and accomplished woman at another time; and still presents the context of female imaginary reinforcement around a mystification of women, but all around the consumption society.

Object Details

• Alternative title: Reflections about image culture and the female imaginary in advertising
• ISSN: 2447-4266
• Extent: Seite(n): 171-193
• Language: Portugiesisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Revista Observatório, 1(1)

Classification and Topics

• Subject: Sozialwissenschaften, Soziologie ; Publizistische Medien, Journalismus,Verlagswesen ; Frauen- und Geschlechterforschung ; Werbung, Public Relations, Öffentlichkeitsarbeit ; Frau ; Schönheit ; Körper ; Werbung ; Konsumgesellschaft ; Stereotyp ; Brasilien

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Dantas Meneses, Verônica ; Miranda, Cynthia Mara
• Event: Veröffentlichung
• (when): 2015

Further information

• DOI: https://doi.org/10.20873/uft.2447-4266.2015v1n1p171
• Last update: 21.06.2024, 4:27 PM CEST