Information Avoidance, Selective Exposure, and Fake(?) News - A Market Experiment

Konferenzbeitrag

We investigate if people exploit moral wiggle room in markets when revelation is stochastic and the revealed information is potentially erroneous. In our laboratory experiment, subjects purchase products associated with co-benefits represented as a contribution to carbon offsets purchased by the experimenters. Information on the size of this contribution is unobservable at first, but can be actively revealed by the consumer. In seven treatments, we alter the information structure as well as the perceived revelation costs. We find strong evidence of self-serving information avoidance in treatments with simple stochastic revelation and reduced reliability of the information, representing potentially 'fake' news. The propensity to avoid information increases with the introduction of nominal information costs, which are in fact not payoff-relevant. We conclude that, generally, self-serving information avoidance can arise in market situations if specific situational excuses are present, which could explain the demand for products associated with 'green-washing'.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Beiträge zur Jahrestagung des Vereins für Socialpolitik 2020: Gender Economics

Classification and Topics

• Classification: Wirtschaft ; Design of Experiments: Laboratory, Individual ; Consumer Economics: Empirical Analysis ; Altruism; Philanthropy; Intergenerational Transfers ; Information and Uncertainty: Other ; Environmental Economics: General
• Subject: Information avoidance ; experiment ; carbon offsets ; moral wiggle room ; green consumption ; fake news

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Momsen, Katharina ; Ohndorf, Markus
• Event: Veröffentlichung
• (who): ZBW - Leibniz Information Centre for Economics
• (where): Kiel, Hamburg
• (when): 2020

Further information

• Handle: http://hdl.handle.net/10419/224637
• Last update: 10.03.2025, 11:43 AM CET