Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms
Abstract: In an artefactual field experiment we implement a crowdfunding campaign for a club good-an institute's summer party with free food, drinks, and music-and compare "donation" and "contribution" framings. We find that the "donation" frame generates higher income than the "contribution" frame. While individuals in the "donation" frame give substantially larger amounts, the individuals in the "contribution" frame respond more strongly to reward thresholds and suggestions. An additional survey experiment on M-Turk indicates that the term "donation" triggers more positive emotional responses, and that emotions are highly correlated with giving. It appears that making a "donation" is perceived as a more voluntary act and is, thus, more successful at generating warm glow than making a "contribution". We conjecture that this extends to other funding mechanisms
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource, 35 S.
- Language
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Englisch
- Notes
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Veröffentlichungsversion
begutachtet
- Bibliographic citation
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Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels ; Bd. SP II 2016-308r
- Event
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Veröffentlichung
- (where)
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Mannheim
- (who)
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SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
- (when)
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2020
- Event
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Veröffentlichung
- (where)
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Berlin
- (who)
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Wissenschaftszentrum Berlin für Sozialforschung gGmbH
- (when)
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2020
- Creator
- Contributor
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Wissenschaftszentrum Berlin für Sozialforschung gGmbH
- URN
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urn:nbn:de:101:1-2021101109001713960790
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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25.03.2025, 1:46 PM CET
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Adena, Maja
- Huck, Steffen
- Wissenschaftszentrum Berlin für Sozialforschung gGmbH
- SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
Time of origin
- 2020