Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms

Abstract: In an artefactual field experiment we implement a crowdfunding campaign for a club good-an institute's summer party with free food, drinks, and music-and compare "donation" and "contribution" framings. We find that the "donation" frame generates higher income than the "contribution" frame. While individuals in the "donation" frame give substantially larger amounts, the individuals in the "contribution" frame respond more strongly to reward thresholds and suggestions. An additional survey experiment on M-Turk indicates that the term "donation" triggers more positive emotional responses, and that emotions are highly correlated with giving. It appears that making a "donation" is perceived as a more voluntary act and is, thus, more successful at generating warm glow than making a "contribution". We conjecture that this extends to other funding mechanisms

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource, 35 S.
Language
Englisch
Notes
Veröffentlichungsversion
begutachtet

Bibliographic citation
Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels ; Bd. SP II 2016-308r

Event
Veröffentlichung
(where)
Mannheim
(who)
SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
(when)
2020
Event
Veröffentlichung
(where)
Berlin
(who)
Wissenschaftszentrum Berlin für Sozialforschung gGmbH
(when)
2020
Creator
Contributor
Wissenschaftszentrum Berlin für Sozialforschung gGmbH

URN
urn:nbn:de:101:1-2021101109001713960790
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:46 PM CET

Data provider

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Associated

  • Adena, Maja
  • Huck, Steffen
  • Wissenschaftszentrum Berlin für Sozialforschung gGmbH
  • SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.

Time of origin

  • 2020

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