The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
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Englisch
- Erschienen in
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The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective ; day:14 ; month:10 ; year:2023 ; pages:1-17
The journal of brand management ; (14.10.2023), 1-17
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1057/s41262-023-00342-9
- URN
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urn:nbn:de:101:1-2024010414054712933187
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
- 07.06.2025, 00:00 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Rodrigues, Clarinda
- Brandão, Amélia Maria Pinto da Cunha
- Billore, Soniya
- Oda, Tetsuhisa
- SpringerLink (Online service)
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