Harnessing brand authenticity to promote prosocial service behavior

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: 1 Online-Ressource.

Language: Englisch

Bibliographic citation: Harnessing brand authenticity to promote prosocial service behavior ; day:10 ; month:2 ; year:2024 ; pages:1-20
The journal of brand management ; (10.2.2024), 1-20

Creator: Lim, Weng Marc
Malik, Nishtha
Gupta, Sahil
Rai, Himanshu

Contributor: SpringerLink (Online service)

DOI: 10.1057/s41262-024-00352-1

URN: urn:nbn:de:101:1-2404190741488.660909837171

Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 14.08.2025, 10:51 AM CEST

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Lim, Weng Marc
Malik, Nishtha
Gupta, Sahil
Rai, Himanshu
SpringerLink (Online service)

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Harnessing brand authenticity to promote prosocial service behavior

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