Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource, 1 online resource.
- Language
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Englisch
- Bibliographic citation
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Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach ; day:6 ; month:9 ; year:2023 ; pages:1-29
International review on public and non-profit marketing ; (6.9.2023), 1-29
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s12208-023-00386-2
- URN
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urn:nbn:de:101:1-2023111714250107005100
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:30 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Sánchez, Carolina
- Bianchi, Enrique Carlos
- Rodriguez-Sanchez, Carla
- Sancho-Esper, Franco
- SpringerLink (Online service)
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Werbekampagnen : = Advertising campaigns
Persuasive signs : the semiotics of advertising
Persuasive Advertising in Oligopoly: A Linear State Differential Game
Creative advertising : ideas and techniques from the world's best campaigns ; new campaigns
Information campaigns for residential energy conservation
Information Campaigns for Residential Energy Conservation
Information campaigns for residential energy conservation
German corporate advertising in newspapers and magazines : 86 German campaigns
Perception and acceptance of international and cross-media advertising campaigns
Honest advocacy for nature: presenting a persuasive narrative for conservation
Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?