Arbeitspapier
Innovation search fields with Lead Users
Close orientation with the market is essential for innovation success! Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small, step-wise developments - so-called incremental innovations. This dilemma can be overcome through with the help of particularly advanced customers (Lead Users). The Lead User method aids companies in capitalizing on the innovative potential of these highly qualified customers. A case study with the German firm, Johnson & Johnson Medical GmbH, demonstrated that Breakthrough Innovations are achievable this way.
- Sprache
-
Englisch
- Erschienen in
-
Series: Working Paper ; No. 9e
- Klassifikation
-
Management
- Thema
-
Produktentwicklung
Produktinnovation
Marktforschung
Lead User
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Herstatt, Cornelius
Lüthje, Christian
Lettl, Christopher
- Ereignis
-
Veröffentlichung
- (wer)
-
Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM)
- (wo)
-
Hamburg
- (wann)
-
2001
- Handle
- URN
-
urn:nbn:de:gbv:830-opus-1593
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Herstatt, Cornelius
- Lüthje, Christian
- Lettl, Christopher
- Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM)
Entstanden
- 2001
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