Artikel
The impact of websites and social media marketing on the efficiency of e-commerce
Creating websites and social media marketing is an integral part of business activities in companies. The emergence of modern technologies has caused major changes in the operation of companies. Websites and social networks have become extremely popular because they offer many opportunities to companies and users. These are important tools that every company should use in carrying out their marketing activities, because no media can convey information faster than them. Social networks serve companies to build better customer relationships and enable the creation of a recognizable brand. In this paper, special emphasis is placed on the research on how Macedonian companies are aware of the impact of the website and social media marketing in building relationships with consumers and increasing the effectiveness of e-commerce. From the research we can see that the implementation of modern digital technologies is needed as well as the integration of communication and sales channels which are important factors for business success in the market. The concept of increasing the effectiveness of e-commerce is based on the use and support of Internet technologies and directing most of the company's transactions to transactions through the company's website.
- Language
-
Englisch
- Bibliographic citation
-
Journal: UTMS Journal of Economics ; ISSN: 1857-6982 ; Volume: 13 ; Year: 2022 ; Issue: 1 ; Pages: 16-28
- Classification
-
Wirtschaft
Marketing and Advertising: General
New Firms; Startups
Entrepreneurship
- Subject
-
website
social networks
effectiveness
communication
e-commerce
- Event
-
Geistige Schöpfung
- (who)
-
Blazheska, Daliborka
Ristovska, Natasha
Gramatnikovski, Sashko
- Event
-
Veröffentlichung
- (who)
-
University of Tourism and Management
- (where)
-
Skopje
- (when)
-
2022
- Handle
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Blazheska, Daliborka
- Ristovska, Natasha
- Gramatnikovski, Sashko
- University of Tourism and Management
Time of origin
- 2022
Other Objects (12)
The Impact of Social Media on E-Commerce Decision Making Process
The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites
Gewinnspiele auf Websites und Social-Media-Plattformen
African American news websites : publishers' experiences and the social construction of news
Drifting Away From the Mainstream: Media attention and the politics of hyperpartisan news websites
The social dimension of social housing
Web recommendations for E-commerce websites
The rise of social media: an empirical analysis of the effect of social media on consumers, investors, and companies
Transformations of social bonds : the outline of the theory of social change
OLAPing social media : the case of Twitter
The Duality of Social Media in Tourism
Freedom of the media - freedom through media?
The Impact of Social Media on E-Commerce Decision Making Process
The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites
Gewinnspiele auf Websites und Social-Media-Plattformen
African American news websites : publishers' experiences and the social construction of news
Drifting Away From the Mainstream: Media attention and the politics of hyperpartisan news websites
The social dimension of social housing
Web recommendations for E-commerce websites
The rise of social media: an empirical analysis of the effect of social media on consumers, investors, and companies
Transformations of social bonds : the outline of the theory of social change
OLAPing social media : the case of Twitter
The Duality of Social Media in Tourism
Freedom of the media - freedom through media?
The Impact of Social Media on E-Commerce Decision Making Process
The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites
Gewinnspiele auf Websites und Social-Media-Plattformen
African American news websites : publishers' experiences and the social construction of news
Drifting Away From the Mainstream: Media attention and the politics of hyperpartisan news websites
The social dimension of social housing
Web recommendations for E-commerce websites
The rise of social media: an empirical analysis of the effect of social media on consumers, investors, and companies
Transformations of social bonds : the outline of the theory of social change
OLAPing social media : the case of Twitter
The Duality of Social Media in Tourism