Issues in defining and placing consumer brand engagement

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Location: Deutsche Nationalbibliothek Frankfurt am Main

ISSN: 2662-3331

Extent: Online-Ressource

Language: Englisch

Notes: online resource.

Bibliographic citation: Issues in defining and placing consumer brand engagement ; volume:2022 ; number:2 ; day:25 ; month:5 ; year:2022 ; pages:135-172 ; date:6.2022
Italian journal of marketing ; 2022, Heft 2 (25.5.2022), 135-172, 6.2022

Creator: Cantone, Luigi
Testa, Pierpaolo
Marrone, Teresa

Contributor: SpringerLink (Online service)

DOI: 10.1007/s43039-022-00054-z

URN: urn:nbn:de:101:1-2022080120490478717660

Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 15.08.2025, 7:22 AM CEST

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Cantone, Luigi
Testa, Pierpaolo
Marrone, Teresa
SpringerLink (Online service)

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Issues in defining and placing consumer brand engagement

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