Artikel
Linking consumer confidence index and social media sentiment analysis
This study aims to analyse the link (correlation) between and the official CCI and social media big data (via sentiment analysis) on consumer purchasing behaviour for two types of products over the course of two years (24 months, from January 2015 to December 2016). The CCI data was obtained from the Malaysian Institute of Economic Research (MIER) while the sentiment analysis was obtained from twitter. The results indicate that there is a significant but very small relationship between CCI and social media sentiment analysis. On the basis of the results we conclude that social media can offer huge a huge volume of data on consumer confidence, the analysis of which can be conducted at a more rapid time and integrated with existing methods in a synergistic way to refine the accuracy of the CCI using data from far larger populations.
- Sprache
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Englisch
- Erschienen in
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Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 5 ; Year: 2018 ; Abingdon: Taylor & Francis
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Shayaa, Shahid
Ainin, Sulaiman
Jaafar, Noor Ismawati
Zakaria, Shamsul Bahri
Phoong, Seuk Wai
Yeong, Wai Chung
Al-Garadi, Mohammed Ali
Muhammad, Ashraf
Piprani, Arsalan Zahid
- Ereignis
-
Veröffentlichung
- (wer)
-
Taylor & Francis
- (wo)
-
Abingdon
- (wann)
-
2018
- DOI
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doi:10.1080/23311975.2018.1509424
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Shayaa, Shahid
- Ainin, Sulaiman
- Jaafar, Noor Ismawati
- Zakaria, Shamsul Bahri
- Phoong, Seuk Wai
- Yeong, Wai Chung
- Al-Garadi, Mohammed Ali
- Muhammad, Ashraf
- Piprani, Arsalan Zahid
- Taylor & Francis
Entstanden
- 2018
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