Artikel
Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different variables on new product purchase intentions in general and the interplay between all latent variables. We tested a sample of 438 responses that reflect the perspectives of the public in the Emirate of Abu Dhabi, United Arab Emirates, by using partial least squares/structural equation modeling. Substantively, perceived value intercedes in the impact of consumer innovativeness on purchase intentions. Similarly, the learning process mediates the effect of consumer innovativeness on purchase intentions, whereas perceived value mediates the effect of the learning process on purchase intentions. Finally, the learning process and perceived value mediate the effect of consumer innovativeness on new product purchase intentions.
- Language
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Englisch
- Bibliographic citation
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Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 6 ; Year: 2019 ; Pages: 1-21 ; Abingdon: Taylor & Francis
- Classification
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Management
Hypothesis Testing: General
Model Construction and Estimation
Marketing
Consumer Economics: Empirical Analysis
Innovation; Research and Development; Technological Change; Intellectual Property Rights: General
Innovation and Invention: Processes and Incentives
- Subject
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new product purchase intention
consumer innovativeness
learning process
perceived value
- Event
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Geistige Schöpfung
- (who)
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Al-Jundi, Salem A.
Shuhaiber, Ahmed
Augustine, Reshmi
- Event
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Veröffentlichung
- (who)
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Taylor & Francis
- (where)
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Abingdon
- (when)
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2019
- DOI
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doi:10.1080/23311975.2019.1698849
- Handle
- Last update
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10.03.2025, 11:46 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Al-Jundi, Salem A.
- Shuhaiber, Ahmed
- Augustine, Reshmi
- Taylor & Francis
Time of origin
- 2019
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