Arbeitspapier
Social comparison nudges: Guessing the norm increases charitable giving
Social comparison nudges that employ descriptive norms were found to increase charitable giving. This paper finds that individuals who receive a descriptive norm donate significantly more when they have to guess the descriptive norm beforehand. We argue that guessing draws attention to the norm and therefore increases its effectiveness. Our results suggest that the effectiveness of nudges that use descriptive norms depends on how the a priori beliefs about the descriptive norm are updated.
- Sprache
-
Englisch
- Erschienen in
-
Series: Kiel Working Paper ; No. 2058
- Klassifikation
-
Wirtschaft
Field Experiments
Altruism; Philanthropy; Intergenerational Transfers
- Thema
-
social comparison nudge
attention
field experiment
charitable giving
social norms
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Bartke, Simon
Friedl, Andreas
Gelhaar, Felix
Reh, Laura
- Ereignis
-
Veröffentlichung
- (wer)
-
Kiel Institute for the World Economy (IfW)
- (wo)
-
Kiel
- (wann)
-
2016
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Bartke, Simon
- Friedl, Andreas
- Gelhaar, Felix
- Reh, Laura
- Kiel Institute for the World Economy (IfW)
Entstanden
- 2016
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