Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
1 Online-Ressource.
- Sprache
-
Englisch
- Erschienen in
-
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram ; volume:11 ; number:1 ; day:27 ; month:1 ; year:2024 ; pages:1-14 ; date:12.2024
Humanities and Social Sciences Communications ; 11, Heft 1 (27.1.2024), 1-14, 12.2024
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1057/s41599-024-02698-y
- URN
-
urn:nbn:de:101:1-2024040814115165490863
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:44 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Shen, Zheng
- SpringerLink (Online service)
Ähnliche Objekte (12)
Virtual Influencers in Brand Management: A comparison between human and artificial Influencers
Instagram Influencers as Superwomen: Influencers' Lifestyle Presentations Observed Through Framing Analysis
Female Instagram elderly influencers countering the ageing narratives
Crypto-influencers
“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing
Disinformation on dietary supplements by German influencers on Instagram
A bibliometric analysis of virtual influencers in the Web of Science
Issues of virtual fashion influencers’ reproduced bodies: a qualitative analysis based on body discourse
Das Leben eines Influencers : Roman
Influencer marketing on Instagram — the optimal disclosure strategy from influencers’ and marketers’ perspectives
Engaging german influencers : call for action
Engaging german influencers : call for action
Virtual Influencers in Brand Management: A comparison between human and artificial Influencers
Instagram Influencers as Superwomen: Influencers' Lifestyle Presentations Observed Through Framing Analysis
Female Instagram elderly influencers countering the ageing narratives
Crypto-influencers
“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing
Disinformation on dietary supplements by German influencers on Instagram
A bibliometric analysis of virtual influencers in the Web of Science
Issues of virtual fashion influencers’ reproduced bodies: a qualitative analysis based on body discourse
Das Leben eines Influencers : Roman
Influencer marketing on Instagram — the optimal disclosure strategy from influencers’ and marketers’ perspectives
Engaging german influencers : call for action
Engaging german influencers : call for action
Virtual Influencers in Brand Management: A comparison between human and artificial Influencers
Instagram Influencers as Superwomen: Influencers' Lifestyle Presentations Observed Through Framing Analysis
Female Instagram elderly influencers countering the ageing narratives
Crypto-influencers
“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing
Disinformation on dietary supplements by German influencers on Instagram
A bibliometric analysis of virtual influencers in the Web of Science
Issues of virtual fashion influencers’ reproduced bodies: a qualitative analysis based on body discourse
Das Leben eines Influencers : Roman
Influencer marketing on Instagram — the optimal disclosure strategy from influencers’ and marketers’ perspectives
Engaging german influencers : call for action