Influencer marketing on Instagram — the optimal disclosure strategy from influencers’ and marketers’ perspectives
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Bibliographic citation
-
In: Electronic markets, 34.2024, article number 60, 27 S.
- Event
-
Veröffentlichung
- (where)
-
Frankfurt am Main
- (who)
-
Universitätsbibliothek Johann Christian Senckenberg
- (when)
-
2024
- Creator
- DOI
-
10.1007/s12525-024-00743-x
- URN
-
urn:nbn:de:hebis:30:3-883580
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:34 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Saternus, Zofia
- Mihale-Wilson, Cristina
- Hinz, Oliver
- Universitätsbibliothek Johann Christian Senckenberg
Time of origin
- 2024
Other Objects (12)
Untersuchungen zum Einfluß von Schwermetallionen auf in Ultrafiltrationsmembranen immobilisierte Invertase
EFL 2.0 – The Data Science Institute
How social media can be used to predict the stock market development
The effects of advertisement disclosure on heavy and light Instagram users
The effects of advertisement disclosure on heavy and light Instagram users
Interaktive Preismechanismen in dynamischen Märkten
How prices can be set to allocate grid computing resources in a financial service institution
The adoption of inter-organizational systems in financial services
Smart Living: Der Mensch im Zentrum : ein Forschungsprojekt untersucht die Chancen und Risiken der KI-gesteuerten Umgebung
What we already know about corporate digital responsibility in IS research: A review and conceptualization of potential CDR activities
Estimating network effects in two-sided markets
How to make IT projects accountable in the network economy
Untersuchungen zum Einfluß von Schwermetallionen auf in Ultrafiltrationsmembranen immobilisierte Invertase
EFL 2.0 – The Data Science Institute
How social media can be used to predict the stock market development
The effects of advertisement disclosure on heavy and light Instagram users
The effects of advertisement disclosure on heavy and light Instagram users
Interaktive Preismechanismen in dynamischen Märkten
How prices can be set to allocate grid computing resources in a financial service institution
The adoption of inter-organizational systems in financial services
Smart Living: Der Mensch im Zentrum : ein Forschungsprojekt untersucht die Chancen und Risiken der KI-gesteuerten Umgebung
What we already know about corporate digital responsibility in IS research: A review and conceptualization of potential CDR activities
Estimating network effects in two-sided markets
How to make IT projects accountable in the network economy
Untersuchungen zum Einfluß von Schwermetallionen auf in Ultrafiltrationsmembranen immobilisierte Invertase
EFL 2.0 – The Data Science Institute
How social media can be used to predict the stock market development
The effects of advertisement disclosure on heavy and light Instagram users
The effects of advertisement disclosure on heavy and light Instagram users
Interaktive Preismechanismen in dynamischen Märkten
How prices can be set to allocate grid computing resources in a financial service institution
The adoption of inter-organizational systems in financial services
Smart Living: Der Mensch im Zentrum : ein Forschungsprojekt untersucht die Chancen und Risiken der KI-gesteuerten Umgebung
What we already know about corporate digital responsibility in IS research: A review and conceptualization of potential CDR activities
Estimating network effects in two-sided markets