Monografie
Consumers’ attitudes toward Cause-Related Marketing - a comparison between Iran and Germany
- Sprache
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Englisch
- Identifier
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1191369676
Thema
Personality; Intention; Social marketing; Culture; Cause Related Marketing (CRM); CRM brand Personality; CRM purchase intention; warm glow; Consumer culture; cross-cultural study; Iran
Beteiligte Personen und Organisationen
- URN
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
26.01.2023, 13:53 MEZ
Objekttyp
- Monografie
Beteiligte
- Heidarian, Elham
- Pechtl, Hans
- Soretz, Susanne
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