Consumers’ attitudes toward Cause-Related Marketing - a comparison between Iran and Germany
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Greifswald, Universität Greifswald, Dissertation, 2019
- Keyword
-
Personality
Intention
Social marketing
Culture
Cause Related Marketing (CRM)
CRM brand Personality
CRM purchase intention
warm glow
Consumer culture
cross-cultural study
Iran
- Event
-
Veröffentlichung
- (where)
-
Greifswald
- (who)
-
Universität Greifswald
- (when)
-
2019
- Creator
-
Heidarian, Elham
- Contributor
- URN
-
urn:nbn:de:gbv:9-opus-27806
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:51 PM CET
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Heidarian, Elham
- Pechtl, Hans
- Soretz, Susanne
- Universität Greifswald
Time of origin
- 2019
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