Improving Anchoring Vignette Methodology in Health Surveys with Image Vignettes

Abstract: The anchoring vignette method is designed to improve comparisons across population groups and adjust for differential item functioning (DIF). Vignette questions are brief de­scriptions of hypothetical persons for respondents to rate. Although this method has been adopted widely in health surveys, there remain challenges. In particular, vignettes are com­plex, increasing survey time and respondent burden. Further, the assumptions underlying this method are often violated. To overcome such challenges, this paper introduces an inno­vative technique, namely image anchoring vignettes, conveying vignette information with varying health levels in images. We conducted a cross-cultural experimental study to ex­amine the performance of image and standard text vignettes in terms of response time, how well they satisfy the assumptions, and their DIF-adjusting quality using a confirmatory factor analysis. The study revealed that respondents can better differentiate the intensity levels of the t

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch

References and Relationships

• Bibliographic citation: Improving Anchoring Vignette Methodology in Health Surveys with Image Vignettes ; volume:16 ; number:2 ; year:2022 ; pages:273-314 ; Veröffentlichungsversion ; begutachtet (peer reviewed) ; Methods, data, analyses ; 16, Heft 2 (2022), 273-314

Classification and Topics

• Classification: Sozialwissenschaften, Soziologie, Anthropologie

Contributors, Places and Time

• Creator: Hu, Mengyao ; Lee, Sunghee ; Xu, Hongwei ; Melipillán, Roberto ; Smith, Jacqui ; Kapteyn, Arie

Further information

• DOI: 10.12758/mda.2022.02
• URN: urn:nbn:de:101:1-2023121914202248616278
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 15.08.2025, 7:30 AM CEST