Artikel
Digital customer as a creator of the reputation of modern companies
Scientific and technical developments and progressive digitization in almost all areas of life have led to the development of a new type of digital customer, with specific requirements and expectations for suppliers of goods and services. Customers, in particular consumers, are one of the key groups of stakeholders who create the corporate reputation. Customers are first of all creators of the corporate reputation as an "offeror" and "supplier" of value to buyers, as well as co-creators of the company's reputation as a market player, employer, business partner or citizen, because their purchase decisions determine the company's ability to meet the expectations of other stakeholder groups, that is, investors, employees or business partners. Building and maintaining a good reputation requires proper identification and satisfaction of the needs of key stakeholder groups. The aim of the article is to identify the specific requirements and expectations of digital customers in the context of building and maintaining a good reputation of the company. The thesis is that the digital customer expects, first and foremost, reliability and personalization in their relations with the supplier.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Foundations of Management ; ISSN: 2300-5661 ; Volume: 11 ; Year: 2019 ; Issue: 1 ; Pages: 255-266 ; Warsaw: De Gruyter
- Classification
-
Management
Transactional Relationships; Contracts and Reputation; Networks
Firm Performance: Size, Diversification, and Scope
Marketing
- Subject
-
digital customer
corporate reputation
reputation management
stakeholders
- Event
-
Geistige Schöpfung
- (who)
-
Szwajca, Danuta
- Event
-
Veröffentlichung
- (who)
-
De Gruyter
- (where)
-
Warsaw
- (when)
-
2019
- DOI
-
doi:10.2478/fman-2019-0021
- Handle
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Szwajca, Danuta
- De Gruyter
Time of origin
- 2019
Other Objects (12)
Reputation of multinational companies: Corporate social responsibility and internationalization
Customer Satisfaction, Product Quality and Performance of Companies
The importance of educational service quality for customer satisfaction and organizational reputation
Analysis of the online reputation based on customer ratings of lodgings in tourism destinations
The impact of customer perceived support on target-based customer citizenship behaviors: The mediating effects of brand reputation and satisfaction
Dolci creator of clothes
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Monteverdi : creator of modern music
Antecedents of customer loyalty (CL) in the mobile telecommunication companies in Cameroon
Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen : = Digital shadow of customer interactions of manufacturing companies
Creator
A psychometric assessment of an instrument to measure a service firm's customer-based corporate reputation
Reputation of multinational companies: Corporate social responsibility and internationalization
Customer Satisfaction, Product Quality and Performance of Companies
The importance of educational service quality for customer satisfaction and organizational reputation
Analysis of the online reputation based on customer ratings of lodgings in tourism destinations
The impact of customer perceived support on target-based customer citizenship behaviors: The mediating effects of brand reputation and satisfaction
Dolci creator of clothes
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Monteverdi : creator of modern music
Antecedents of customer loyalty (CL) in the mobile telecommunication companies in Cameroon
Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen : = Digital shadow of customer interactions of manufacturing companies
Creator
A psychometric assessment of an instrument to measure a service firm's customer-based corporate reputation
Reputation of multinational companies: Corporate social responsibility and internationalization
Customer Satisfaction, Product Quality and Performance of Companies
The importance of educational service quality for customer satisfaction and organizational reputation
Analysis of the online reputation based on customer ratings of lodgings in tourism destinations
The impact of customer perceived support on target-based customer citizenship behaviors: The mediating effects of brand reputation and satisfaction
Dolci creator of clothes
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Monteverdi : creator of modern music
Antecedents of customer loyalty (CL) in the mobile telecommunication companies in Cameroon
Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen : = Digital shadow of customer interactions of manufacturing companies
Creator