Artikel
Knowing is Half the Battle - The Influence of Marketers' Privacy Literacy on SMEs' Privacy Orientation
Marketers are in a unique position to improve customers' data privacy but often lack the necessary know-how. Hence, this study examines the link between marketers' privacy literacy and their firms' privacy orientation.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 2 ; Pages: 36-43
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Friesenecker, Matthias
Gotsch, Mauro Luis
Schögel, Marcus
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2022
- Handle
- Last update
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10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Friesenecker, Matthias
- Gotsch, Mauro Luis
- Schögel, Marcus
- Thexis Verlag
Time of origin
- 2022
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