Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Erschienen in
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In: Karampournioti, E.; Wiedmann, K.-P.: Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention. In: Internet Research 32 (2022), Nr. 7, S. 228-259. DOI: https://doi.org/10.1108/intr-09-2019-0377
- Ereignis
-
Veröffentlichung
- (wo)
-
Hannover
- (wer)
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Gottfried Wilhelm Leibniz Universität Hannover
- (wann)
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2021
- Ereignis
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Veröffentlichung
- (wo)
-
Hannover
- (wer)
-
Technische Informationsbibliothek (TIB)
- (wann)
-
2021
- Urheber
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Karampournioti, Evmorfia
Wiedmann, Klaus-Peter
- DOI
-
10.15488/16760
- URN
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urn:nbn:de:101:1-2024032801460673837655
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:44 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Karampournioti, Evmorfia
- Wiedmann, Klaus-Peter
- Gottfried Wilhelm Leibniz Universität Hannover
- Technische Informationsbibliothek (TIB)
Entstanden
- 2021
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