Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Bibliographic citation
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In: Karampournioti, E.; Wiedmann, K.-P.: Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention. In: Internet Research 32 (2022), Nr. 7, S. 228-259. DOI: https://doi.org/10.1108/intr-09-2019-0377
- Event
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Veröffentlichung
- (where)
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Hannover
- (who)
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Gottfried Wilhelm Leibniz Universität Hannover
- (when)
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2021
- Event
-
Veröffentlichung
- (where)
-
Hannover
- (who)
-
Technische Informationsbibliothek (TIB)
- (when)
-
2021
- Creator
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Karampournioti, Evmorfia
Wiedmann, Klaus-Peter
- DOI
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10.15488/16760
- URN
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urn:nbn:de:101:1-2024032801460673837655
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:44 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Karampournioti, Evmorfia
- Wiedmann, Klaus-Peter
- Gottfried Wilhelm Leibniz Universität Hannover
- Technische Informationsbibliothek (TIB)
Time of origin
- 2021
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