B2B relationship calculus: quantifying resource effects in service-dominant logic

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Location: Deutsche Nationalbibliothek Frankfurt am Main

ISSN: 1552-7824

Extent: Online-Ressource

Language: Englisch

Notes: online resource.

Bibliographic citation: B2B relationship calculus: quantifying resource effects in service-dominant logic ; day:10 ; month:12 ; year:2015 ; pages:1-26
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (10.12.2015), 1-26

Creator: deLeon, Anthony J.

Contributor: Chatterjee, Sharmila C.
SpringerLink (Online service)

DOI: 10.1007/s11747-015-0467-0

URN: urn:nbn:de:1111-2016090412297

Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 14.08.2025, 10:51 AM CEST

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deLeon, Anthony J.
Chatterjee, Sharmila C.
SpringerLink (Online service)

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B2B relationship calculus: quantifying resource effects in service-dominant logic

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