Artikel
Service-dominant logic and licensing in international B2B markets
This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally - and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology and Benecol, a process to manufacture cholesterol lowering ingredient for food, are examined and contrasted. The findings indicate that the service - dominant logic yields advantages. Licensing logic for success in technology transfer is suggested.
- Language
-
Englisch
- Bibliographic citation
-
Journal: jbm - Journal of Business Market Management ; Volume: 5 ; Year: 2012 ; Issue: 4 ; Pages: 265-284 ; Berlin: Freie Universität Berlin, Marketing-Department
- Classification
-
Management
- Subject
-
licensing
service dominant logic
international business
- Event
-
Geistige Schöpfung
- (who)
-
Uusitalo, Olavi
Grønhaug, Kjell
- Event
-
Veröffentlichung
- (who)
-
Freie Universität Berlin, Marketing-Department
- (where)
-
Berlin
- (when)
-
2012
- Handle
- URN
-
urn:nbn:de:0114-jbm-v5i4.330
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Uusitalo, Olavi
- Grønhaug, Kjell
- Freie Universität Berlin, Marketing-Department
Time of origin
- 2012
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