Konferenzbeitrag

Study on e-Commerce in Croatia: Customers' Preferences

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Rapid development and growth of Internet facilitate business and transforms today's economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business. E-commerce enhances sales and customers' shopping experience and improves business processes. This paper aims to present and analyze e-commerce usage in Croatia. Empirical research on ecommerce in Croatia was conducted to investigate clients' perception and attitudes toward online shopping. Research results revealed that Croats use ecommerce stores, although they named several difficulties, which influence on their online shopping decisions.

Language
Englisch

Bibliographic citation
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018 ; Year: 2018 ; Pages: 397-403 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy

Classification
Wirtschaft
Retail and Wholesale Trade; e-Commerce
Information and Internet Services; Computer Software
Subject
e-commerce
Internet
customers
Croatia

Event
Geistige Schöpfung
(who)
Pečenec, Ines
Zoroja, Jovana
Event
Veröffentlichung
(who)
IRENET - Society for Advancing Innovation and Research in Economy
(where)
Zagreb
(when)
2018

Handle
Last update
10.03.2025, 11:42 AM CET

Data provider

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Object type

  • Konferenzbeitrag

Associated

  • Pečenec, Ines
  • Zoroja, Jovana
  • IRENET - Society for Advancing Innovation and Research in Economy

Time of origin

  • 2018

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