Konferenzbeitrag

Study on e-Commerce in Croatia: Customers' Preferences

zu Verbundenen Objekten

Rapid development and growth of Internet facilitate business and transforms today's economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business. E-commerce enhances sales and customers' shopping experience and improves business processes. This paper aims to present and analyze e-commerce usage in Croatia. Empirical research on ecommerce in Croatia was conducted to investigate clients' perception and attitudes toward online shopping. Research results revealed that Croats use ecommerce stores, although they named several difficulties, which influence on their online shopping decisions.

Sprache
Englisch

Erschienen in
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018 ; Year: 2018 ; Pages: 397-403 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy

Klassifikation
Wirtschaft
Retail and Wholesale Trade; e-Commerce
Information and Internet Services; Computer Software
Thema
e-commerce
Internet
customers
Croatia

Ereignis
Geistige Schöpfung
(wer)
Pečenec, Ines
Zoroja, Jovana
Ereignis
Veröffentlichung
(wer)
IRENET - Society for Advancing Innovation and Research in Economy
(wo)
Zagreb
(wann)
2018

Handle
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Original beim Datenpartner anzeigen

Objekttyp

  • Konferenzbeitrag

Beteiligte

  • Pečenec, Ines
  • Zoroja, Jovana
  • IRENET - Society for Advancing Innovation and Research in Economy

Entstanden

  • 2018

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