Addressing the Sense of Touch in Online Marketing: Conceptual Developments and Empirical Investigations
- Alternative title
-
Die Ansprache des Tastsinns im Online-Marketing: Konzeption und empirische Untersuchung
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Dissertation, 2023
- Keyword
-
Tastwahrnehmung
Verbraucherverhalten
- Event
-
Veröffentlichung
- (where)
-
Erlangen
- (who)
-
Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
- (when)
-
2024
- Creator
-
Kubesch, Daniel
- Contributor
-
Fürst, Andreas
- DOI
-
10.25593/open-fau-109
- URN
-
urn:nbn:de:101:1-2410040505313.660993690295
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:24 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Kubesch, Daniel
- Fürst, Andreas
- Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Time of origin
- 2024
Other Objects (12)
Marketing in the era of the Internet of Things (IoT) : conceptual developments and empirical investigations
Conceptual evolution and policy developments in lifelong learning
Developments in Psychotraumatology: A Conceptual, Biological, and Cultural Update
Bayesian Multi-Model Frameworks - Properly Addressing Conceptual Uncertainty in Applied Modelling
Corporate social reporting in Germany: conceptual developments and practical experience
Advances in conceptual modeling : recent developments and new directions ; proceedings
Corporate social reporting in Germany: conceptual developments and practical experience
The interplay of life domains : conceptual developments in a changing workplace
Touch nature
DONT TOUCH
Touch it!
Sapphic Touch
Marketing in the era of the Internet of Things (IoT) : conceptual developments and empirical investigations
Conceptual evolution and policy developments in lifelong learning
Developments in Psychotraumatology: A Conceptual, Biological, and Cultural Update
Bayesian Multi-Model Frameworks - Properly Addressing Conceptual Uncertainty in Applied Modelling
Corporate social reporting in Germany: conceptual developments and practical experience
Advances in conceptual modeling : recent developments and new directions ; proceedings
Corporate social reporting in Germany: conceptual developments and practical experience
The interplay of life domains : conceptual developments in a changing workplace
Touch nature
DONT TOUCH
Touch it!
Sapphic Touch
Marketing in the era of the Internet of Things (IoT) : conceptual developments and empirical investigations
Conceptual evolution and policy developments in lifelong learning
Developments in Psychotraumatology: A Conceptual, Biological, and Cultural Update
Bayesian Multi-Model Frameworks - Properly Addressing Conceptual Uncertainty in Applied Modelling
Corporate social reporting in Germany: conceptual developments and practical experience
Advances in conceptual modeling : recent developments and new directions ; proceedings
Corporate social reporting in Germany: conceptual developments and practical experience
The interplay of life domains : conceptual developments in a changing workplace
Touch nature
DONT TOUCH
Touch it!