Hochschulschrift
Marketing in the era of the Internet of Things (IoT) : conceptual developments and empirical investigations
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Dimensions
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21 cm
- Extent
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VI, 154 Seiten
- Notes
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Illustrationen, Diagramme
Friedrich-Alexander-Universität Erlangen-Nürnberg, Dissertation, 2019
- Classification
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Management
- Keyword
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Internet der Dinge
Objektbeziehung
Online-Marketing
Internet der Dinge
Verbraucherverhalten
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:35 PM CEST
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
Time of origin
- [2019]
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