Hochschulschrift
Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658104900
3658104902
- Maße
-
21 cm, 594 g
- Umfang
-
XXX, 425 Seiten
- Sprache
-
Deutsch
- Anmerkungen
-
Diagramme
Philipps-Universität Marburg, Dissertation, 2014
- Schlagwort
-
Konsumgüterindustrie
Marketing
Markenartikel
Markenpolitik
- Ereignis
-
Veröffentlichung
- (wo)
-
Wiesbaden
- (wer)
-
Springer Gabler
- (wann)
-
[2015]
- Urheber
- Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:12 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Düerkop, Henrike
- Springer Fachmedien Wiesbaden
- Springer Gabler
Entstanden
- [2015]
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