Premium private label: how product value, trust and category involvement influence consumers willingness to buy
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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2662-3331
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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Premium private label: how product value, trust and category involvement influence consumers willingness to buy ; day:4 ; month:8 ; year:2020 ; pages:1-19
Italian journal of marketing ; (4.8.2020), 1-19
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1007/s43039-020-00012-7
- URN
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urn:nbn:de:101:1-2020092923185698856311
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:57 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Bertoli, Giuseppe
- Busacca, Bruno
- Imperato, Marta
- SpringerLink (Online service)
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