Premium private label: how product value, trust and category involvement influence consumers willingness to buy
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
2662-3331
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
-
online resource.
- Bibliographic citation
-
Premium private label: how product value, trust and category involvement influence consumers willingness to buy ; day:4 ; month:8 ; year:2020 ; pages:1-19
Italian journal of marketing ; (4.8.2020), 1-19
- Creator
- Contributor
-
SpringerLink (Online service)
- DOI
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10.1007/s43039-020-00012-7
- URN
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urn:nbn:de:101:1-2020092923185698856311
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
01.12.202500, 9:57 AM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Bertoli, Giuseppe
- Busacca, Bruno
- Imperato, Marta
- SpringerLink (Online service)
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