Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783830041948
- Dimensions
-
21 cm, 343 gr.
- Extent
-
XV, 209 S.
- Language
-
Englisch
- Notes
-
graph. Darst.
Zugl.: Bern, Univ., Diss., 2008
- Bibliographic citation
-
Schriftenreihe Merkur ; Bd. 34
- Keyword
-
Markenimage
Markenpolitik
Verbraucherinteresse
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.03.2025, 12:02 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Malär, Lucia
- Kovač
Time of origin
- 2009
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