A review of the use of PLS-SEM in neuromarketing research

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: Online-Ressource

Language: Englisch

Bibliographic citation: In: Index.comunicacion 13 (2): 119-146 (2023)

Event: Veröffentlichung

(where): Hamburg

(who): Technische Universität Hamburg. Universitätsbibliothek

(when): 2023

Creator: Margalina, Vasilica Maria
Jiménez Sánchez, Álvaro
Ehrlich, Janna

DOI: 10.15480/882.8778

URN: urn:nbn:de:101:1-2023122010545528206419

Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 15.08.2025, 7:32 AM CEST

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Margalina, Vasilica Maria
Jiménez Sánchez, Álvaro
Ehrlich, Janna
Technische Universität Hamburg. Universitätsbibliothek

Time of origin

2023

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A review of the use of PLS-SEM in neuromarketing research

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