Brand as an intangible asset
Abstract: Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise
- Alternative title
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Бренд как нематериальный актив
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Russisch
- Notes
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Modern Research of Social Problems (2012) 2 ; 9
- Classification
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Wirtschaft
- Event
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Veröffentlichung
- (where)
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Mannheim
- (when)
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2012
- Creator
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Shigina, Natalya Sergeevna
- URN
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urn:nbn:de:0168-ssoar-398824
- Rights
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Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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25.03.2025, 1:56 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Shigina, Natalya Sergeevna
Time of origin
- 2012
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