Entrepreneurial Branding: Eine praxistheoretische Analyse markenbildender Strategiepraktiken bei Startups

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: Online-Ressource

Language: Deutsch

Notes: Weimar, Bauhaus-Universität Weimar, Dissertation, 2023

Keyword: Unternehmensgründung
Entrepreneurship
Markenpolitik
Innovationsmanagement
Entrepreneurship
Marke

Event: Veröffentlichung

(where): Weimar

(who): Fakultät Medien / Professur Medienmanagement

(when): 2023

Creator: Wündsch, Charlene

Contributor: Maier, Matthias
Mauroner, Oliver

DOI: 10.25643/bauhaus-universitaet.6468

URN: urn:nbn:de:gbv:wim2-20231016-64680

Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 14.08.2025, 10:49 AM CEST

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Associated

Wündsch, Charlene
Maier, Matthias
Mauroner, Oliver
Fakultät Medien / Professur Medienmanagement

Time of origin

2023

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Entrepreneurial Branding: Eine praxistheoretische Analyse markenbildender Strategiepraktiken bei Startups

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Other Objects (12)

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