Artikel

Privacy concerns and online purchasing behaviour: Towards an integrated model

This study aims to analyze how privacy concerns about the Internet have an impact on the consumer’s intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that collected data from 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented.

Language
Englisch

Bibliographic citation
Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 22 ; Year: 2016 ; Issue: 3 ; Pages: 167-176 ; Amsterdam: Elsevier

Classification
Management
Marketing
Retail and Wholesale Trade; e-Commerce
Subject
Privacy concerns
E-commerce
Online purchasing behaviour

Event
Geistige Schöpfung
(who)
Fortes, Nuno
Rita, Paulo
Event
Veröffentlichung
(who)
Elsevier
(where)
Amsterdam
(when)
2016

DOI
doi:10.1016/j.iedeen.2016.04.002
Handle
Last update
20.09.2024, 8:21 AM CEST

Data provider

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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Artikel

Associated

  • Fortes, Nuno
  • Rita, Paulo
  • Elsevier

Time of origin

  • 2016

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