Arbeitspapier

Value Creation by Ad-Funded Platforms

We identify features of interactions on online platforms that make an ad-funded business model attractive for the platform, but also for consumers. We then show that ad-funded platforms heavily rely on data for their ability to create value for their users. Formally, we show that data restrictions may trigger a switch away from ad-funded to fee-funded model, resulting in a loss of consumer welfare. We also argue that restricting the effort to increase data quality weakens competition to the detriment of consumers.

Sprache
Englisch

Erschienen in
Series: CESifo Working Paper ; No. 9525

Klassifikation
Wirtschaft
Antitrust Law
Firm Organization and Market Structure
Antitrust Issues and Policies: General
Advertising
Thema
ad-funded business model
data aggregation restrictions
targeted advertising
platform competition
merchant competition
transaction costs

Ereignis
Geistige Schöpfung
(wer)
Langus, Gregor
Lipatov, Vilen
Ereignis
Veröffentlichung
(wer)
Center for Economic Studies and ifo Institute (CESifo)
(wo)
Munich
(wann)
2022

Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Langus, Gregor
  • Lipatov, Vilen
  • Center for Economic Studies and ifo Institute (CESifo)

Entstanden

  • 2022

Ähnliche Objekte (12)