Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1573-059X
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays ; volume:32 ; number:2 ; day:18 ; month:3 ; year:2021 ; pages:247-260 ; date:6.2021
Marketing letters ; 32, Heft 2 (18.3.2021), 247-260, 6.2021
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1007/s11002-021-09563-x
- URN
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urn:nbn:de:101:1-2021092419124598038361
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:36 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
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Beteiligte
- Olk, Stephan
- Tscheulin, Dieter K.
- Lindenmeier, Jörg
- SpringerLink (Online service)
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