Employer branding: Sustainable HRM as a competitive advantage in the market for high-quality employees

Artikel

This conceptual article examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can result in a sustained competitive advantage. Sustainable HRM should help firms attract and retain high-quality employees, because by integrating Sustainable HRM practices into the employee value proposition, they establish a unique, attractive employer brand. An extended employee life cycle concept depicts how the employer brand promise can be delivered to address the different needs and expectations of potential and existing employees.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Management Revue ; ISSN: 1861-9916 ; Volume: 23 ; Year: 2012 ; Issue: 3 ; Pages: 262-278 ; Mering: Rainer Hampp Verlag

Classification and Topics

• Classification: Management ; Demand and Supply of Labor: General ; Labor Force and Employment, Size, and Structure ; Personnel Management; Executives; Executive Compensation ; Corporate Culture; Diversity; Social Responsibility ; Personnel Economics: Firm Employment Decisions; Promotions ; Personnel Economics: Labor Management
• Subject: sustained competitive advantage ; Sustainable HRM ; employer branding ; employee life cycle

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): App, Stefanie ; Merk, Janina ; Büttgen, Marion
• Event: Veröffentlichung
• (who): Rainer Hampp Verlag
• (where): Mering
• (when): 2012

Further information

• DOI: doi:10.1688/1861-9908_mrev_2012_03_App
• Handle: http://hdl.handle.net/10419/93050
• Last update: 10.03.2025, 11:45 AM CET