Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills ; volume:12 ; number:2 ; day:27 ; month:5 ; year:2024 ; pages:209-226 ; date:6.2024
Journal of marketing analytics ; 12, Heft 2 (27.5.2024), 209-226, 6.2024
- Classification
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Wirtschaft
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41270-024-00313-2
- URN
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urn:nbn:de:101:1-2409122127411.494622539887
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:35 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Skiera, Bernd
- Jürgensmeier, Lukas
- SpringerLink (Online service)
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