The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
2050-3326
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
online resource.
- Bibliographic citation
-
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices ; day:6 ; month:6 ; year:2018 ; pages:1-11
Journal of marketing analytics ; (6.6.2018), 1-11
- Classification
-
Management
- Creator
-
Branda, Anthony F.
- Contributor
-
Lala, Vishal
Gopalakrishna, Pradeep
SpringerLink (Online service)
- DOI
-
10.1057/s41270-018-0036-8
- URN
-
urn:nbn:de:101:1-2018081323383412954858
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:34 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Branda, Anthony F.
- Lala, Vishal
- Gopalakrishna, Pradeep
- SpringerLink (Online service)
Other Objects (12)
Mao fürs Marketing
Marketing analytics : Perspektiven - Technologien - Anwendungsfelder
Journal of marketing analytics : JMA
Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation
Future Development of Customer Analytics in Marketing
Marketing analytics with RStudio: a software review
Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
Total quality management : customer orientation without marketing?
Green marketing orientation: Evolution, conceptualization and potential benefits
The marketing orientation of South African industrial companies
Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework
Suchmaschinenoptimierung : professionelles Website-Marketing für besseres Ranking ; [berücksichtigt Google Analytics]
Mao fürs Marketing
Marketing analytics : Perspektiven - Technologien - Anwendungsfelder
Journal of marketing analytics : JMA
Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation
Future Development of Customer Analytics in Marketing
Marketing analytics with RStudio: a software review
Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
Total quality management : customer orientation without marketing?
Green marketing orientation: Evolution, conceptualization and potential benefits
The marketing orientation of South African industrial companies
Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework
Suchmaschinenoptimierung : professionelles Website-Marketing für besseres Ranking ; [berücksichtigt Google Analytics]
Mao fürs Marketing
Marketing analytics : Perspektiven - Technologien - Anwendungsfelder
Journal of marketing analytics : JMA
Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation
Future Development of Customer Analytics in Marketing
Marketing analytics with RStudio: a software review
Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
Total quality management : customer orientation without marketing?
Green marketing orientation: Evolution, conceptualization and potential benefits
The marketing orientation of South African industrial companies
Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework