Arbeitspapier
Real-world eye-tracking in face-to-face, web and SAQ modes
Eye-tracking is becoming a popular testing tool to understand how different forms of asking questions influence respondents' answers. Until now, due to the ease of eye-tracking on PC, this method has almost exclusively been used to test questions in web/PC mode. Our paper extends the application of eye-tracking to other modes with a visual component, including self-administered paper and pencil (SAQ) and face-to-face with show-cards (PAPI) in a realistic interview set up. The current article reports on a feasibility study of using a real-world eye-tracker to measure visual attention in the modes with visual component.
- Language
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Englisch
- Bibliographic citation
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Series: ISER Working Paper Series ; No. 2013-07
- Classification
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Wirtschaft
Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
Survey Methods; Sampling Methods
- Subject
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eye-tracking
mode effect
primacy effect
show cards
- Event
-
Geistige Schöpfung
- (who)
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Kaminska, Olena
Foulsham, Tom
- Event
-
Veröffentlichung
- (who)
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University of Essex, Institute for Social and Economic Research (ISER)
- (where)
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Colchester
- (when)
-
2013
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Kaminska, Olena
- Foulsham, Tom
- University of Essex, Institute for Social and Economic Research (ISER)
Time of origin
- 2013
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