Arbeitspapier
Real-world eye-tracking in face-to-face, web and SAQ modes
Eye-tracking is becoming a popular testing tool to understand how different forms of asking questions influence respondents' answers. Until now, due to the ease of eye-tracking on PC, this method has almost exclusively been used to test questions in web/PC mode. Our paper extends the application of eye-tracking to other modes with a visual component, including self-administered paper and pencil (SAQ) and face-to-face with show-cards (PAPI) in a realistic interview set up. The current article reports on a feasibility study of using a real-world eye-tracker to measure visual attention in the modes with visual component.
- Sprache
-
Englisch
- Erschienen in
-
Series: ISER Working Paper Series ; No. 2013-07
- Klassifikation
-
Wirtschaft
Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
Survey Methods; Sampling Methods
- Thema
-
eye-tracking
mode effect
primacy effect
show cards
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Kaminska, Olena
Foulsham, Tom
- Ereignis
-
Veröffentlichung
- (wer)
-
University of Essex, Institute for Social and Economic Research (ISER)
- (wo)
-
Colchester
- (wann)
-
2013
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Kaminska, Olena
- Foulsham, Tom
- University of Essex, Institute for Social and Economic Research (ISER)
Entstanden
- 2013
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