Arbeitspapier
Does Online Salience Predict Charitable Giving? Evidence from SMS Text Donations
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.
- Sprache
-
Englisch
- Erschienen in
-
Series: CESifo Working Paper ; No. 9436
- Klassifikation
-
Wirtschaft
Public Goods
Consumer Economics: Empirical Analysis
Altruism; Philanthropy; Intergenerational Transfers
- Thema
-
charitable donations
online search
news shocks
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Perroni, Carlo
Scharf, Kimberley Ann
Talavera, Oleksandr
Vi, Linh
- Ereignis
-
Veröffentlichung
- (wer)
-
Center for Economic Studies and ifo Institute (CESifo)
- (wo)
-
Munich
- (wann)
-
2021
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Perroni, Carlo
- Scharf, Kimberley Ann
- Talavera, Oleksandr
- Vi, Linh
- Center for Economic Studies and ifo Institute (CESifo)
Entstanden
- 2021
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