- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
30 cm
- Umfang
-
26 S.
- Sprache
-
Englisch
- Anmerkungen
-
Literaturverz. S. 23 - 26
- Erschienen in
-
Dresdner Beiträge zur Betriebswirtschaftslehre ; Nr. 13
- Schlagwort
-
Markenimage
Messung
Theorie
- Ereignis
-
Veröffentlichung
- (wo)
-
Dresden
- (wer)
-
Techn. Univ. Dresden, Fak. Wirtschaftswiss.
- (wann)
-
[1998]
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:53 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
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Beteiligte
- Kriegbaum, Catharina
- Techn. Univ. Dresden, Fak. Wirtschaftswiss.
Entstanden
- [1998]
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